The best Hotjar alternative for product teams — Told
Hotjar tells you what's broken. Told helps you fix it — with in-app surveys and product tours that guide users and collect feedback, without heatmaps you'll rarely use.
In-app survey mobile
E-mail survey
Same surveys. Way more power.
Hotjar surveys cap your responses and don't include product tours. Told gives you unlimited surveys, product tours, and long-form surveys — all in one tool.
Hotjar Ask
Starts at $59/moi,
capped at 250 responses/mo
Versus
Told
The features that matter. Without the ones that don't.
Told gives you product tours, in-app surveys, and long-form surveys in one simple tool — no enterprise analytics suite, no opaque pricing, no year-long contract.
Product tours Hotjar doesn't have — and never will
Guide users step by step with interactive in-app tours. Hotjar observes what users do. Told helps you change what they do next.
Your advantages with told product tour
Told lets teams create product tours in minutes — no engineering needed, fully measurable and easy to scale.
- No-code, fast to build
- In-context personalization
- Built-in analytics
- Safe updates (no risk for the app)
- Lower total cost
- Cross-team friendly
Unlimited surveys — no 250 response cap
Trigger contextual surveys at the right moment, on web and mobile. Unlike Hotjar, no monthly response limits — just actionable insights, instantly.
Your advantages with told in-app surveys
Told lets teams collect meaningful user feedback in minutes — contextual, actionable, and easy to scale.
- No-code, fast to build
- In-context personalization
- Built-in analytics
- Safe updates (no risk for the app)
- Lower total cost
- Cross-team friendly
Beautiful surveys your users actually enjoy answering
Design engaging long-form surveys that feel native to your product. More responses, better insights — without signing a multi-year contract.
Your advantages with told long-form surveys
Told lets teams collect deeper user insights in minutes — engaging, actionable, and easy to scale.
- No-code, fast to build
- In-context personalization
- Built-in analytics
- Safe updates (no risk for the app)
- Lower total cost
- Cross-team friendly
Why fast-moving teams choose Told over Hotjar
Stop just watching your users. Start guiding them.
Hotjar
Hotjar is great for heatmaps. But if you need in-app surveys and product tours, you'll quickly hit its limits.
Surveys capped at 20 resp/mo on free plan- Only 250 responses/mo on the $59/mo plan
- No product tours — not part of the product
- Three products to manage and buy
- For website analytics, not activation
- No in-app guidance or onboarding flows
Told gives you everything you need to guide users and collect feedback — simple, fast, affordable.
Unlimited surveys, no response caps- Product tours included from day one
- Web + mobile in-app surveys
- Long-form surveys included
- Starts at 59€/mo, all in one
- Built for product teams
Told vs Hotjar: Product Tours and In-App Surveys Compared
Hotjar is one of the most popular tools for understanding website behavior — heatmaps, session recordings, and basic surveys have made it a go-to for marketing and UX teams. But Hotjar was built for website analytics, not product activation. Its survey capabilities are limited by monthly response caps, and it has no product tour feature at all. Told takes a completely different approach. It's built specifically for product teams who want to guide users through their product and collect feedback at the right moment — not just observe what users do, but actively shape what they do next. The core difference: Hotjar tells you what's broken. Told helps you fix it. If your goal is to understand heatmaps and session recordings, Hotjar is a solid choice. But if you want to onboard users faster, drive feature adoption, and collect contextual in-app feedback — Told is the tool built for that job. And at 59€/mo with no response caps and product tours included, it does it for less than Hotjar's survey-only plan.
Which solution will help you move faster?
Hotjar is a powerful analytics tool. But if your goal is to activate users and collect in-product feedback — not just watch them — Told is built for that.
CHOOSE TOLD IF...
You need product tours
Vous voulez guider vos utilisateurs dans leur onboarding et l’adoption des fonctionnalités — pas seulement observer où ils cliquent.
Unlimited survey responses
You don't want to hit a 250 response/mo cap when your product is growing fast
In-app, not just on-site
You need surveys triggered inside your product, not just on your marketing website
One tool, not three
You don't want to manage Observe + Ask + Engage separately and pay for each
Activation over observation
You want to shape user behavior, not just analyze it after the fact
Built for product teams
You're a PM or product team.
Try it before you sign up
See exactly what your users will experience
— no account needed.
- Try a live surveyIn-app survey
Preview your in-app survey
- See a live tourProduct tour
Preview your product-tour
Told vs Hotjar: What do G2 reviews reveal?
G2 reviews show that Hotjar users frequently cite response caps, missing product tour features, and the complexity of managing three separate products as top frustrations. Told users highlight simplicity, unlimited responses, and all-in-one value.
Create and deploy micro-surveys in the blink of an eye. The UI is modern and intuitive, making it easy to target the right moment in the user journey and collect actionable feedback without being intrusive.
Romain L.Simple integration, maximum efficiency. Integrating Told into our iOS and Android apps was fast and straightforward. Most updates don’t require developer involvement.
Thomas J.Effortless feedback collection with intuitive reporting. Reports are clear and automated, making it easy to analyze insights and share results across the organization.
Magali D.Aesthetic and efficient integration. Told integrates beautifully into our sites with customizable design, while keeping feedback management simple.
Angelo B.
FAQ
What's the difference between Told and Hotjar?
Hotjar is primarily a website analytics tool — heatmaps, session recordings, and basic surveys. It has no product tour feature and caps survey responses on every plan. Told is built for product teams who want to guide users with product tours and collect in-app feedback — without response caps and starting at 59€/mo.
Is Told an alternative to Hotjar?
Yes, especially if you're looking for in-app surveys and product tours. Hotjar is great for heatmaps and website analytics, but if your goal is product activation and user guidance, Told is the better fit.
Does Told offer surveys like Hotjar?
Yes — and without response caps. Told includes in-app surveys, long-form surveys, and email surveys, all starting at 59€/mo with no monthly limits on responses.
Does Told offer product tours like Hotjar?
Told has full product tour functionality built in. Hotjar has no product tour feature — it's purely an analytics and observation tool.
Can I use Told instead of Hotjar for in-app surveys?
Yes. Told is specifically built for in-app surveys triggered by user behavior inside your product. Hotjar surveys are better suited for website feedback, not in-product activation flows.
Which platform is better for product teams?
Told. It combines in-app surveys and product tours in one tool, with no response caps and transparent pricing. Hotjar is better suited for marketing and UX teams focused on website analytics.