Email survey

Ask user in their inbox, beautifully with email surveys.

Email surveys let marketing and product teams capture valuable feedback directly in users' inboxes. Embedding the first question boosts engagement, turning user interactions into actionable insights for smarter decisions.

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How embedded email survey can help you

Understand why user churn

Discover the reasons behind basket abandonment or user churn by embedding a survey in your cart abandonment or service cancellation emails. Gain direct insights into why users disengage, helping you address their concerns and reduce churn effectively.

Measure a Customer Effort Score

Evaluate the post-purchase or post-subscription experience to find out about the difficulties encountered in your purchasing journey.

Evaluate the relevance of your mailings

Take advantage of sending a newsletter to incorporate an integrated email survey and collect information on how your mailings are perceived.

Easily integrate in your favorite email tool

With a simple copy/paste, you can deploy the survey you want to include in an e-mail. It’s compatible with the most popular solutions as Brevo, Mailchimp or Customer.io.

Try for free Mailchimp, Klaviyo, Brevo, Compatible with, Compatible with, Constant Contact, ActiveCampaign, Hubspot

Simple, fast and easy. That’s the way it is

Told is built for everyone, from beginners to experts.

Create your survey easily with different types of questions in multiple languages.

Email surveys features designed for you, and your users.

A wide range of possibilities to create a tailor-made survey.

Multilanguage survey
Add several languages to your questionnaire to make it easier for everyone to understand.
Customize buttons
Customize your calls to action to increase your response rate.
Some Ai...et voilà!
Enhance your question formulation with AI and translate your survey in seconds.
Conditional structure
Use conditional structures to create specific routes based on the answers given.
GDPR consent
Collect personal data using our consent widget, which you can easily integrate into your website.
No-code triggers
Launch your survey with no-code triggers in seconds without developers.
Filter datas
Filter the data that interests you in just a few clicks and understand it at a glance.

Let us inspire you

Start from our templates. You can choose from our 15 pre-designed survey templates to save time.

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When the customer's voice is becoming a strategic asset, including a survey in an email is a powerful customer relations tool. And what's more, it's done with style, like Told did.

Piero Cipriano

Head of Mkt @Checkmyguest

Frequently Asked Question

What is an email survey?

It's a way of collecting feedback directly in your transactional, marketing or sales emails. You can use this powerful point of contact to evaluate the relevance of your communications, the experience of a service or product, or to assess what customers or users think of your brand.

What are the benefits of email surveys?

The advantage of email surveys is their ability to target a precise audience with relevant qualifications. For example, if you trigger a survey for order confirmation emails, you know you're addressing a customer who has converted. What's more, people are often more inclined to respond because the survey is not intrusive and follows relevant content upstream.

What kinds of tools are survey emails compatible with?

Told is compatible with most email marketing tools, including Brevo, Mailchimp, Customer.io and Hubspot. With a simple copy/paste, you can integrate a survey into your email, integrating it with your content to collect feedback data. Good to know: the first response is memorized for the rest of the survey. For example, if the first question is a scale from 1 to 5 and your user clicks on 4, his choice will be memorized for the rest of the survey after redirection to the Told page.